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Public Relations Management
Professional Bachelor of Business Administration Curriculum
Bachelor of Arts/Bachelor of Science in Liberal Studies
Registered Nurse to Bachelor of Science in Nursing Program
Bachelor of Arts/Bachelor of Science in Ministry
Public Relations Management
The Public Relations Management program prepares adult learners to become effective Public Relations practitioners. The interdisciplinary Public Relations Management major reflects the diversity of the profession and includes the core public relations practices of writing, research, and client relationships as well as broader exposure to communication strategies and practices through elective courses.
| Public Relations Management |
Hours | ||
|---|---|---|---|
| General Education Core Requirements for B.S. Technical Requirement MDS 1500, Mass Media and Society (3) (Meets Social Science Requirement in the BELL Core). |
59-61 | ||
| Major Requirements | 33 | ||
| LIS 1100, Intellectual Growth and Inquiry | 2 | ||
| MDS 1130, Basic News Writing | 3 | ||
| PRL 1180, Introduction to Public Relations | 3 | ||
| PRL 2180, Public Relations Writing and Production | 3 | ||
| PRL 2810, Public Relations Cases | 3 | ||
| PRL 3180, Public Relations Research | 3 | ||
| PRL 4190, Public Relations Campaigns | 3 | ||
| MDS 4110, Media Ethics -- OR MDS 4100, Communication Law |
3 | ||
| Public Relations Management Electives | 9 | ||
| LIS 4015, Capstone | 1 | ||
| ELECTIVES | 34-36 | ||
| Total Hours Required for the Program | 128 | ||
Public Relations Management Courses (PRM)
PRM 2100. Special Studies in Public Relations Management (3). Special studies in PRM courses may be repeated up to three times under different titles.
PRM 3100. Special Studies in Public Relations Management (3). Special studies in PRM courses may be repeated up to three times under different titles.
PRM 4100. Special Studies in Public Relations Management (3). Special studies in PRM courses may be repeated up to three times under different titles.
PRM 4910. Internship (1-3). On-the-job training in a media organization / public relations setting. Student assignments will be consistent with vocational objectives. Normally taken during the junior or senior year.
Gen. Ed. Designation: EL (I - Interships, Clinicals, Practica).