Entertainment Industry Studies (B.A. or B.S.)
Entertainment Industry Studies (EIS)
The EIS program is designed to prepare the future leaders of the leisure and entertainment industries through industry principles and practices. Building upon the foundations that drive the production, marketing and consumption of entertainment products and services, students are challenged to think critically about these foundations while learning to provide innovative solutions to their development. Students of the EIS program complete either the B.S. or B.A. curriculum with a major in the entertainment industry and a minor in a related discipline (this may include a function of the business the student is interested in such as marketing, management or publicity, or a specific industry of focus such as sports administration, music business or theater). Included in the EIS major are specialized courses in entertainment marketing and promotion, economics, law & licensing, and management of entertainment organizations.
| Entertainment Industry Studies (B.A. or B.S.) | Hours | |
|---|---|---|
| General Education Core Requirements (B.A. or B.S.) | 58 | |
| Technical Requirement (Hours Counted in Gen Ed): | ||
| MDS 1500, Mass Media and Society (3) | ||
| Major Requirements | 34 | |
| EIS 1220, The Entertainment Industry | 3 | |
| EIS 2310, Entertainment Industry Economics | 3 | |
| EIS 2350, Creative Entertainment Technology | 3 | |
| MBU 2520, Copyright Law | 3 | |
| EIS 3840, Entertainment Distribution and Promotion | 3 | |
| EIS 4015, Senior Capstone | 1 | |
| EIS 4360, Entertainment Law & Licensing | 3 | |
| EIS 4400, Consumer Research in Entertainment Industry | 3 | |
| EIS Electives (3000 or above) | 12 | |
| Related Electives Requirement | Hours | |
|---|---|---|
| Must complete 9 credit hours from courses listed below. May not include courses within the major or minor area of study or those counted in the General Education Core.* | 9 | |
| College of Arts and Sciences | ||
| CLA Classics COM Communication ENG, ENL, ENW (any 2000-level or higher) Foreign Language HIS History MDS Media Studies PHI Philosophy PRL Public Relations PSC Political Science SOC Sociology |
||
| College of Business Administration | ||
| ACC Accounting ECO Economics ETP Entrepreneurship FIN Finance INB International Business MGT Management MIS Management Information Systems MKT Marketing |
||
| School of Religion | ||
| REL Religion | ||
| College of Visual and Performing Arts | ||
| ART Art DAN Dance MUC Commercial Music MUE Music Education MUH Music History MUL Music Literature MUN Ensemble MUR Church Music MUT Music Theory Applied Lessons TDR Theatre and Drama |
||
| Free Electives | 9 | |
|---|---|---|
| Minor | 18-24 | |
| Total Required for Degree |
128-134 | |
* Some courses may require specific prerequisites or audition.