Public Relations Major
Bonnie Riechert (Chair), Christie Kleinmann, Kevin Trowbridge
For more than a decade, the public relations program at Belmont has been preparing aspiring professionals to engage and transform the world through strategic, integrative communication management on behalf of all types of organizations and causes. The Department of Public Relations continues to equip students with an essential understanding of the principles, practices and power of public relations while facilitating opportunities for emerging professionals to develop the practical skills they need to succeed in today’s dynamic and competitive marketplace.
| Major Public Relations (B.A. or B.S.) | Hours | |
|---|---|---|
| General Education Core Requirements | 56-58 | |
| Technical Requirements (Hours Counted in Ged Ed Core): | 0 | |
| MDS 1500, Mass Media & Society (3) | ||
| PRL 1180, Public Relations Principles (3) | ||
| Major Requirements | 36 | |
| PRL 2130, Public Relations Writing I | 3 | |
| PRL 2180, Public Relations Writing II | 3 | |
| PRL 2810, Public Relations Cases | 3 | |
| PRL 3180, Public Relations Research | 3 | |
| PRL 4190, Public Relations Campaigns | 3 | |
| MDS 4110, Media Ethics or MDS 4100, Communication Law | 3 | |
| PRL 4910, Public Relations Internship | 3 | |
| PRL 4015, Public Relations Senior Capstone | 3 | |
| Public Relations Electives Students must choose from at least two prefixes |
12 | |
| COM 2230, Teamwork in Organizations (3) COM 2340, Business and Professional Communication (3) COM 3340, Organizational Communication (3) COM 4140, Crisis Communication (3) |
||
| MDS 1130, Media Writing I (3) MDS 2130, Media Writing II (3) MDS 2230, Digital Storytelling (3) |
||
| PRL 2010, Tower Creative Practicum (3) PRL 2510, Sport and Public Relations (3) PRL 2650, Nonprofit Public Relations & Development (3) PRL 2710, Social Media and Public Relations (3) PRL 2820, Public Relations Design and Production (3) PRL 2950, International Public Relations (3) PRL 3710, Event Planning (3) PRL 3800, Media Relations (3) PRL 3810, Public Relations Leadership (3) PRL 3910, Advanced Public Relations Campaigns (3) PRL _895, Special Topics in Public Relations (3) |
||
| MKT 3210, Principles of Marketing (3) MKT 3320, Consumer Behavior (3) MKT 4020, Integrated Marketing Communications (3) MKT 4310, International Marketing (3) |
||
| Minor requirements | 18 | |
| Electives | 16-18 | |
| Total | 128 | |